Being on camera doesn’t come naturally to everyone. In fact most people feel awkward nervous or stiff the moment a lens is pointed at them. The good news is confidence on camera isn’t about being a natural presenter. It’s about preparation comfort and the environment you create.
In 2026 video content continues to dominate Instagram TikTok LinkedIn and YouTube. The algorithm now prioritises watch time clarity and connection. If your presenter looks uncomfortable viewers feel it and scroll. If they feel confident the audience stays.
Here’s how to make your subject shine on camera and turn nerves into natural confident delivery.
Come Prepared Before You Hit Record
Preparation is everything.
Before filming always have a clear script or outline ready. Your presenter doesn’t need to memorise every word but they do need to understand what they’re saying and why they’re saying it.
When people know what’s coming next their nervous system relaxes. Confidence starts before the camera is even on.
I always come prepared with my filming gear so there are no last-minute issues:
DJI gimbal for smooth steady shots
Hollyland Lark M2 wireless microphones for clean audio
A simple phone setup that keeps things fast and stress-free
Knowing your gear and having everything set up ahead of time removes a huge amount of pressure. When tech feels easy the presenter can focus on delivery instead of worrying about mistakes.
Dress to Feel Confident on Camera
What someone wears has a direct impact on how they show up.
I always recommend choosing an outfit that makes the presenter feel amazing not just something that looks good on camera. When someone feels confident in what they’re wearing it shows instantly in their posture energy and expression.
This could be:
A favourite blazer that makes them feel powerful
A pop of colour that brightens their face
Fresh hair makeup or grooming that helps them feel put together
Confidence isn’t about perfection. It’s about feeling like yourself. When someone feels good they move better speak more clearly and connect more naturally with the camera.
Break the Script Into Small Sections
One of the biggest mistakes is trying to film everything in one perfect take.
If your presenter feels nervous or overwhelmed break the script into small manageable phrases and film section by section. This immediately reduces pressure and makes the process feel achievable.
Remind them:
It’s okay to pause
It’s okay to breathe
It’s okay to reset
Confidence builds when things feel manageable.
One trick I always share is this: don’t memorise every word. Understand the message and say it in your own voice. This makes delivery sound natural and relaxed instead of robotic or stiff.
The algorithm rewards authenticity and viewers can tell when someone is genuinely connected to what they’re saying.
Create a Comfortable Supportive Space
Your role isn’t just to film. It’s to create an environment where the presenter feels safe supported and encouraged.
I always take time to:
Compliment what’s working
Reassure them when they struggle
Keep the energy light and positive
A little encouragement goes a long way. When people feel supported their nerves melt away and their personality comes through. And personality is what keeps people watching in 2026.
Tips for the Presenter
If you’re the one on camera keep these in mind:
Know your topic and stay focused on the message. The more confident you are in the content the more natural your delivery will feel.
Don’t get caught up in how you look. Your presence improves when you’re connected to what you’re saying not how you appear.
Trust the process and avoid reviewing every single take. Watching yourself back constantly leads to overthinking and tension.
Let your videographer do their job and keep the momentum going. Continuous filming creates a smoother more natural final result.
Why This Matters More Than Ever
In today’s content landscape people don’t just watch videos. They feel them.
Confidence comfort and authenticity directly impact:
Watch time
Engagement
Trust
Conversion
And those are the signals the algorithm cares about most.
The Bottom Line
Great presenting isn’t about being perfect. It’s about being prepared supported and comfortable.
When you create the right environment confidence follows naturally and your content performs better because of it.
Improve the experience and the results will follow.