Engel and Völkers Marbella
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Engel & Völkers is a global luxury real estate brand. My work centred on translating the brand’s luxury positioning into engaging, high-quality digital content that felt both aspirational and accessible.
The scope of this project evolved from social media management into full creative direction for digital campaigns, with a particular focus on seasonal and lifestyle-led campaigns. This included concept development, visual direction and execution across Instagram, YouTube, TikTok and Facebook.
Alongside directing and producing content, I also featured on camera, creating a consistent and recognisable presence across video formats. This included:
Professionally filmed villa tours
Open houses and property showcases
Lifestyle and market-focused videos
Event coverage and campaign-led content
In addition to video and photography, the project extended to newsletters, blogs and event-related content, ensuring a cohesive creative and editorial direction across all digital touchpoints.
Year
2025
Scope
Creative Direction, Content Production & On-Camera Storytelling
Timeline
12 months
Digital Performance & Platform Growth
This project delivered strong, sustained growth across all major platforms in 2025, driven by consistent publishing, professional production, clear creative direction and presenter-led video content. Key Highlights by Platform Instagram +19.7% follower growth, reaching 29,100 followers Over 10 million impressions (+211%) Stories reach +111% and views +139%, supported by a more active, presenter-led Stories strategy 574 stories published (+82%) YouTube +16% subscriber growth, reaching 16,700 subscribers 403K total views (+123%) Engagement up +160%, with likes and comments more than doubling 234 videos published, including presenter-led villa tours and long-form property content A top-performing video reached 55,000+ views and 4,000+ engagements, demonstrating the impact of high-quality, on-camera showcases TikTok +56% follower growth, achieved organically Impressions up +90% Shares up +268%, driven by engaging luxury property and lifestyle videos Facebook Video views increased by +378%, supported by campaign-led video content
