FACEKI
This project focused on building a clear and credible digital presence for a cybersecurity brand operating across Bahrain, the United States and Dubai. The goal was to create consistency across platforms while making a technical service feel more accessible and engaging to different markets.
Year
2022-2024
Scope
PR, Email Marketing, UI Design, Blog Copy, Content Head
Timeline
2-3 years
Scope of Work
1. Social media management across multiple platforms 2. Content creation, including reels, static posts, and platform-specific visuals 3. Blog writing, translating complex cybersecurity topics into clear, digestible content 4. Cybersecurity case studies, focused on real-world challenges and solutions in the Middle East 5. PR and email marketing, supporting brand communication and awareness across regions 6. Google Ads strategy and optimisation, focused on visibility and qualified lead generation 7. UI design concepts, created in Adobe Illustrator to improve app usability and visual clarity. Outcome This combined approach resulted in increased website traffic, stronger organic reach and improved engagement across channels. Paid campaigns supported this growth by driving more relevant, high-quality enquiries, while the case studies helped position the brand as a credible authority within the Middle Eastern cybersecurity landscape. The UI improvements further contributed to a smoother, more user-friendly app experience.
