Banking, BAAS & SAAS
This project brought together work across banking, Banking-as-a-Service (BaaS) and SaaS - with a focus on clarity, trust and digital visibility within highly regulated and technical industries.
Year
2021-2022
Scope
Blog Creation, SEO, Brand Messaging & Positioning
Timeline
2+ years
Global Brand Transformation
1. Online Banking: Content, Blogs & Social Media For an online bank based in Marbella, the focus was on strengthening digital communication through content that felt both informative and approachable. This included: - SEO-optimised blog content for the website, covering topics such as money management, financial tips and seasonal guides - Blog structures designed to improve search visibility and support long-term traffic growth - Social media management and content creation, including short-form video and TikTok content tailored to a more modern, digital-first audience 2. BaaS & SaaS: Content, Presentations & Digital Support (BE1B) For BE1B, a modular Banking-as-a-Service solution for financial institutions and fintechs, the work expanded beyond content into both front-end and back-end support. This included: - Creating presentations and decks for potential partners and stakeholders - Supporting partner calls and external communications - Content creation and social media management Outcome Across both projects, the focus was on simplifying complex financial and technical topics without diluting credibility. The result was clearer messaging, stronger online visibility and content that supported both brand trust and digital growth within the banking and SaaS space.






