Roccabox

I led the overall marketing strategy and execution across platforms, overseeing performance and delivery from planning through to optimisation. This included:

  • End-to-end marketing across social, content and Google Ads

  • Campaign planning and execution for luxury real estate audiences

  • Managing and optimising multiple Google Ads campaigns

Year

2024

Scope

Marketing Management, Content & Performance Growth

Timeline

8 Months

Live project

Live project

Marketing Management, Content & Performance Growth

Results From April to August 2024, marketing performance across Google and social platforms saw significant growth: +40% increase in Google Business Profile interactions +90% growth in Google interactions from July to August alone +80% increase in Instagram profile activity, with 5,000 profile visits in the first month +892% overall growth in TikTok performance +428% TikTok growth in the first month +63% increase in Instagram reach within 14 days These results were driven by a consistent, performance-focused content and advertising strategy across digital channels. 1. Content Creation & Creative Direction A strong focus was placed on high-quality, conversion-driven content: - Real estate, lifestyle, and portrait photography for luxury listings - Video content for social media, property promotion and brand visibility - Content creation for company events and campaigns - Creative direction across social media and brand campaigns 2. Social Media & Digital Growth - Daily management of Instagram, TikTok, and Google Business Profile - Platform-specific content strategies tailored to high-net-worth clients - Organic growth strategies combined with paid social and Google Ads 3. Design, Web & Brand Support Alongside performance marketing, I also supported wider brand and digital needs: - Design of digital and print media - Website design support and SEO optimisation - Blog and content creation aligned with search and brand visibility Outcome: The combination of strategic marketing management, high-quality content, and performance-driven campaigns resulted in measurable growth across all key digital channels. Roccabox strengthened its online presence, improved discoverability and increased engagement within the luxury real estate market.

Have something in mind?

I’d love to hear about it - or feel free to reach out just to say hi.

Have something in mind?

I’d love to hear about it - or feel free to reach out just to say hi.