Roccabox
I led the overall marketing strategy and execution across platforms, overseeing performance and delivery from planning through to optimisation. This included:
End-to-end marketing across social, content and Google Ads
Campaign planning and execution for luxury real estate audiences
Managing and optimising multiple Google Ads campaigns
Year
2024
Scope
Marketing Management, Content & Performance Growth
Timeline
8 Months
Marketing Management, Content & Performance Growth
Results From April to August 2024, marketing performance across Google and social platforms saw significant growth: +40% increase in Google Business Profile interactions +90% growth in Google interactions from July to August alone +80% increase in Instagram profile activity, with 5,000 profile visits in the first month +892% overall growth in TikTok performance +428% TikTok growth in the first month +63% increase in Instagram reach within 14 days These results were driven by a consistent, performance-focused content and advertising strategy across digital channels. 1. Content Creation & Creative Direction A strong focus was placed on high-quality, conversion-driven content: - Real estate, lifestyle, and portrait photography for luxury listings - Video content for social media, property promotion and brand visibility - Content creation for company events and campaigns - Creative direction across social media and brand campaigns 2. Social Media & Digital Growth - Daily management of Instagram, TikTok, and Google Business Profile - Platform-specific content strategies tailored to high-net-worth clients - Organic growth strategies combined with paid social and Google Ads 3. Design, Web & Brand Support Alongside performance marketing, I also supported wider brand and digital needs: - Design of digital and print media - Website design support and SEO optimisation - Blog and content creation aligned with search and brand visibility Outcome: The combination of strategic marketing management, high-quality content, and performance-driven campaigns resulted in measurable growth across all key digital channels. Roccabox strengthened its online presence, improved discoverability and increased engagement within the luxury real estate market.






